News, Products Coming Soon: The Varsity Collection COMING SPRING 2025 The Varsity Collection will offer iconic campus staples like hoodies and crews in... Read more ›
News LANE SEVEN IS NOW AVAILABLE IN CANADA! We are thrilled to announce that Lane Seven is now available in Canada. We have partnered with Unite... Read more ›
News Q&A with Totally Normal Design: Lane Seven's SXSW Design Contest Winner. In partnership with Supacolor, Lane Seven Apparel launched the L7 Merch Tour campaign, coinciding wi... Read more ›
News Lane Seven Sponsors Official Merch of South by Southwest. In March, Lane Seven hit the streets of South by Southwest, alongside the conference's official merc... Read more ›
News Lane Seven Apparel Named Official SXSW T-Shirt Sponsor. Lane Seven Apparel to Provide Official SXSW Merch, Host Live Activations During Event LEARN MORE Read more ›
News LANE SEVEN IS THE OFFICIAL T-SHIRT SPONSOR OF SXSW. Lane Seven is the official T-Shirt sponsor of South by Southwest (SXSW), which runs March 8-16. This... Read more ›
News OUR ONLINE STORE IS NOW OPEN! Previously, Lane Seven was only available via wholesale channels to customers with a business licens... Read more ›