In partnership with Supacolor, Lane Seven Apparel launched the L7 Merch Tour campaign, coinciding with its presence as SXSW's official T-shirt sponsor. To get customers involved in the experience, Lane Seven asked them to submit a design to be featured on official tour merch. Among the 20 entries Lane Seven received, one in particular stood out. Brody Driscoll, owner of Dallas-Fort Worth, Texas-based Totally Normal Design, won the contest with a punk-rock-inspired submission.
READ THE ARTICLE