Lane Seven is the official T-Shirt sponsor of South by Southwest (SXSW), which runs March 8-16....
Q&A with Totally Normal Design: Lane Seven's SXSW Design Contest Winner.
In partnership with Supacolor, Lane Seven Apparel launched the L7 Merch Tour campaign, coinciding with its presence as SXSW's official T-shirt sponsor. To get customers involved in the experience, Lane Seven asked them to submit a design to be featured on official tour merch. Among the 20 entries Lane Seven received, one in particular stood out. Brody Driscoll, owner of Dallas-Fort Worth, Texas-based Totally Normal Design, won the contest with a punk-rock-inspired submission.
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