Lane Seven Sponsors Official Merch of South by Southwest.

In March, Lane Seven hit the streets of South by Southwest, alongside the conference's official merch truck, to sponsor this year's merchandise. South by Southwest is a nine-day music, film, tech, and educational conference in Austin, Texas. Live decoration activations took place at various locations throughout the festival. Attendees who bought SXSW merch had the opportunity to have Lane Seven apply custom heat transfers to their shirts by the kind folks of High Voltage Studios. The transfers, provided by Supacolor, showcased the year 2024 in several designs. Typically, SXSW merch does not feature the year of the festival; this was a special way to commemorate this time. It's always amazing to meet people who love t-shirts and merch, and it is even better that Lane Seven could truly make it memorable for them. It was wild being posted across from the famed Paramount Theater, which premiered the new Roadhouse remake, Cheech and Chong's Last Movie, and The Fall Guy, among other films. Lane Seven also set up shop in the artist's Green Room (a park across from the Austin Convention Center), the registrant's lounge, and most importantly, the official South by Southwest merch booth in the Convention Center. This was a unique experience and an amazing way to kick off the Lane Seven Merch Tour. Keep an eye out for the next stop, and thank you to all attendees who bought a shirt, had it customized, and loved their new SXSW x Lane Seven merch. A special thanks to the South by Southwest merch crew for all the hospitality and good times!